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Entries in Product Announcement (28)

FUJIFILM announces development of Digital Camera FinePix X100

PHOTOKINA 2010, COLOGNE, GERMANY, September 20, 2010 - FUJIFILM Corporation is pleased to announce the new FinePix X100, a high-grade digital compact camera featuring an APS-C CMOS sensor, a Fujinon 23mm fixed focal length lens and a newly developed Hybrid Viewfinder, due for commercial release in early 2011.

The FinePix X100 is aimed at the professional photographer or keen enthusiast looking for exceptional quality pictures from a compact camera. It is designed to appeal to the millions of DSLR users who need a slim back-up camera for high quality in-fill shots when the use of a bigger SLR system is either inconvenient or impractical. Or, of course, it can be used as a professional’s only top-end camera, if size and versatility are the primary considerations.

Fujifilm has closely studied the current line-up of professional cameras and feels that there is a strong need for a compact high-quality (APS-C based) camera as a counterpoint to an SLR. Using the experience of working with generations of photographers using famous emulsions like Velvia, Provia, Astia etc., Fujifilm engineers distilled this knowledge into months of careful study to create the perfect compact-sized professional camera.

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Posted on Monday, September 20, 2010 at 04:42PM by Registered CommenterJohn Thawley in FujiFilm X100, Product Announcement | Comments Off

Apple Releases Aperture 3

New Features Include Faces, Places & Brushes

CUPERTINO, Calif., Feb. 9 /PRNewswire-FirstCall/ — Apple® today introduced Aperture™ 3, the next major release of its powerful photo editing and management software, with over 200 new features including Faces, Places and Brushes. Building on the innovative Faces and Places features introduced in iPhoto® ‘09, Aperture 3 makes it even easier and faster to organize large photo libraries. Aperture 3 introduces new tools to refine your photos including Brushes for painting image adjustments onto parts of your photo, and Adjustment Presets for applying professional photo effects with just one click. Stunning new slideshows let you share your work by weaving together photos, audio, text and HD video. 

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Posted on Tuesday, February 9, 2010 at 08:54AM by Registered CommenterJohn Thawley in Product Announcement | Comments Off

Think Tank Photo Releases Cavernous Urban Disguise 70 Pro Shoulder Bag 

Santa Rosa, Calif. – For the photographer carrying two regular or pro size DSLRs with lenses attached to each camera body – or even a 70-200 f2.8 lens attached to any camera body – Think Tank Photo announces the release of the cavernous Urban Disguise ® 70 Pro. This is a briefcase style gear bag for traveling in style and protecting camera equipment without attracting attention as an obvious camera bag. The interior accommodates a host of camera configurations that enable photographers to keep all their gear secure in one bag.

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Posted on Monday, November 9, 2009 at 02:16PM by Registered CommenterJohn Thawley in Product Announcement | Comments Off

JVC launches full HD monitor for digital SLR users

The JVC Xiview LT-42WX70 is a 42-inch 120Hz 1080p LCD TV monitor targeting digital imaging professionals and enthusiasts using digital SLR cameras. The monitor features expanded color space capacity encompassing 100 percent of HDTV broadcasting’s color space and a coverage rate of 96 percent for Adobe RGB. The super slim monitor measures just 1-5/8 inches deep, features a detachable stereo speaker module, and is supported by an elegant stand. The JVC LT-42WX70 is available now and is priced at $2,399.95…

Establishing a new category in flat panel TV design, JVC today announced the availability of a super slim LCD TV monitor that features a color space that is wider than a typical HDTV’s.

The new JVC Xiview LT-42WX70 is a 42-inch class (42.02 inches diagonal) 120Hz 1080p LCD TV monitor that targets digital imaging professionals and enthusiasts using high-end digital SLR cameras, allowing them for the first time to see the subtle colors, details and textures of their images faithfully reproduced.

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Posted on Tuesday, June 2, 2009 at 02:12PM by Registered CommenterJohn Thawley in Product Announcement | Comments Off

A Dream In White

When compared with the classic black and silver models in the M8 series, this special limited edition with a white leather finish is destined to be the eye-catcher of this summer.

The LEICA M8 ‘White Edition’ is available in a set including a silver anodised LEICA ELMARIT-M 1:2.8/28 mm ASPH lens and strictly limited to just 275 examples. The uniqueness is further emphasised by the special serial numbers assigned exclusively to the cameras.
The exclusive white Nappa cowhide leather of the LEICA M8 ‘White Edition’ makes the Leica M8 a particularly comfortable camera to hold. The camera is accompanied by a high-quality, real leather carrying strap, embossed with the Leica logo. All control elements are finished in silver chrome and, in combination with the lens, perfectly round off the overall styling of the set. The top cover, bottom plate and the camera back are finished in white paint.

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Posted on Thursday, May 21, 2009 at 11:08PM by Registered CommenterJohn Thawley in Product Announcement | Comments Off

PENTAX INTRODUCES ADVANCED PENTAX K-7 DIGITAL SLR

GOLDEN, CO. (May 20, 2009)…PENTAX Imaging Company announced today the launch of the PENTAX K-7 digital SLR camera. This latest PENTAX K series camera is designed for advanced photographers seeking high-end design and features without the cost of a professional DSLR system. The PENTAX K-7 features a rugged, yet compact new body design, a new 14.6 megapixel CMOS sensor rebuilt from the ground up, and advanced features such as HD Movie Capture and new, unique-to-PENTAX camera controls. Compatible with every PENTAX lens ever made, the high-end K-7 features an abundance of long-anticipated new and improved features that are exclusive to the camera and combine to make it a tremendous photography tool.

“The K-7 will appeal to many current PENTAX SLR photographers who have been asking for more advanced features, but in a smaller, solid, comfortable-to-hold body,” said Ned Bunnell, president, PENTAX Imaging Company. “We also believe the combination of the K-7’s smaller, high quality construction coupled with the growing line-up of our Limited compact prime lenses will appeal to serious shooters who currently don’t own or previously hadn’t considered adding a PENTAX to their camera bag.”

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Posted on Thursday, May 21, 2009 at 10:45PM by Registered CommenterJohn Thawley in Product Announcement | Comments Off

Sigma SD15

September, 2008: The Sigma Corporation (COO: Kazuto Yamaki) is pleased to announce the new SIGMA SD15 digital SLR camera. This camera is the latest model in Sigma’s digital SLR camera SD series, powered by the 14 megapixel Foveon X3 direct-image-sensor it can capture all primary RGB colors at each and every pixel location arranged in three layers.

The developing SD15 incorporates the “TRUE II” new image processing engine. It provides high resolution power and reproduces high definition images rich in gradation and impressive three-dimensional detail. Incorporation of the large 3.0 inch LCD monitor and improved processing speed provide ease of operation of the camera.

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Posted on Thursday, September 25, 2008 at 10:24AM by Registered CommenterJohn Thawley in Product Announcement | Comments Off

Sigma DP2

The Sigma Corporation (COO: Kazuto Yamaki) is pleased to announce the new Sigma DP2 compact digital camera featuring a 14 megapixel FOVEON X3 direct image sensor (2,652 × 1,768 × 3 layers) as used in the Sigma SD14 digital SLR.

Sigma introduced the DP1 with a direct image sensor as used in the Sigma SD14 digital SLR to the market in March 2008 as a “unique, groundbreaking, compact digital camera with all the power of a digital SLR”. The multi award winning DP1 has established strong support from a wide range of photographers both amateur and professional.

Building on this success, the DP2 is equipped with a 24.2mm F2.8 lens, equivalent to 41mm on a 35mm SLR camera, for increasing creative possibilities and superior image quality, improving handling and performance

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Posted on Thursday, September 25, 2008 at 10:20AM by Registered CommenterJohn Thawley in Product Announcement | Comments Off

LEICA S2

September 23, 2008: LEICA S2 – Remarkable new camera from Germany redefines the professional DSLR class with a custom 37.5-megapixel, 30 x 45 mm sensor built into a 35mm-sized body.

Some companies tweak the features. At Leica, we transform the concept. That’s why the introduction of the flagship Leica S2 is not merely an incremental advance. It is nothing less than a watershed event that sets an entirely new performance standard for professional digital SLRS.

With a custom 37.5-megapixel, 30 x 45 mm sensor that is 56% larger than full frame, it establishes parameters of imaging excellence that are well beyond those obtainable by conventional pro-caliber DSLRs. In the Leica tradition, it utilizes the classic 3:2 aspect ratio that corresponds to the human field of vision and is widely acclaimed as the “Leica Format.”

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Posted on Monday, September 22, 2008 at 09:38PM by Registered CommenterJohn Thawley in Product Announcement | Comments Off

Red announce the end of the DSLR

Red Digital Cinema drops a bombshell on the DSLR market - Red Digital Cinema turn their attentions to the photography market.

Jim Jannard the founder of Red Digital Cinema Company made a post in his companies forums that could make DSLR makers sweat.

The Red Digital Cinema Company, the team who turned the digital cinema industry on it’s head by creating the best camera with the best digital sensor in the industry and making it entirely upgradable, have now turned their attentions to the photography market.

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Posted on Friday, September 19, 2008 at 03:51PM by Registered CommenterJohn Thawley in Product Announcement | Comments Off

Mamiya Introduces the First 22 Megapixel Digital Camera System for Under $10,000

Elmsford NY, June 1, 2007 – Mamiya Digital announced an exciting new product – the Mamiya 645 ZD Digital System. The System consists of the Mamiya 645AFD II Medium Format Camera with 80mm f/2.8 AF lens and the newly-introduced
Mamiya ZD 22 Megapixel Digital Back. At a retail price of $9,999, the digital system marks a new era in the high-end digital market.

“Mamiya has always been a manufacturer of high quality, professional products at reasonable prices,” states Jeff Karp, Mamiya Product Marketing Manager, “By offering this incredible system for under $10,000, we expect to see a broad range of photographers who have been waiting for the right combination of quality and price, to finally step into the medium format digital world.”

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Posted on Friday, September 19, 2008 at 03:33PM by Registered CommenterJohn Thawley in Product Announcement | Comments Off

Carl Zeiss Launches New 21mm Super Wide Angle Lens for SLR Cameras

OBERKOCHEN/Germany – September 16, 2008: The legendary Distagon T* 2.8/21 is now being introduced for SLR cameras with EF, F and K bayonets. Thanks to its excellent performance, this modernized version from the former Contax system sets new standards in this focal length class.

“The outstanding correction of chromatic aberration enables photos without color fringes even in high-contrast light conditions”, says Martin Klottig, Marketing Manager, Carl Zeiss Camera Lens Division. “Even at full aperture, the floating element design ensures optimum edge-to-edge image quality over the entire focusing range.

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Posted on Friday, September 19, 2008 at 03:26PM by Registered CommenterJohn Thawley in Product Announcement | Comments Off

JOBO AG Launches photoGPS at Photokina 2008

New capture and process technology provides a lightweight and easy-to-use GPS unit that significantly changes the way photographers track a photograph’s exact location

Gummersbach, Germany (September 17, 2008) Photokina Hall 5.1, Stand A010 / A018 – JOBO AG announces today the availability of the new JOBO photoGPS – a small and lightweight Global Positioning System (GPS) receiver that fits directly on any digital camera’s hot shoe, just as if it were a regular flash unit, without the need for extra cables. Through an innovative new capture and process technology, this affordable new device allows automatic geo-tagging by capturing raw GPS data and time which enables new and more efficient ways to organize, search, visualize, and share photo collections.

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Posted on Friday, September 19, 2008 at 03:20PM by Registered CommenterJohn Thawley in Product Announcement | Comments Off

Canon U.S.A. Introduces the Highly Anticipated EOS 5D Mark II DSLR Camera Featuring Full-Frame HD Video Capture

The Canon EOS 5D Mark II Escalates Full-Frame Digital SLR Photography to the Next Level with HD Movie Recording Capabilities, DIGIC 4 Imaging Processor, and 21.1 Megapixel Resolution

LAKE SUCCESS, N.Y., September 17, 2008 – Canon U.S.A., Inc., a leader in digital imaging, today introduced the EOS 5D Mark II Digital SLR camera, the long-awaited successor to Canon’s highly popular EOS 5D, introduced in 2005. Building upon the qualities that made the EOS 5D camera so successful, Canon has coupled the creative power of a full-frame CMOS sensor in a relatively compact and affordable camera body, together with groundbreaking HD video capture that opens the door to a much wider range of imaging possibilities for photographers. Along with the ability to capture full HD video clips at 1920 x 1080 resolution, Canon’s EOS 5D Mark II Digital SLR camera features a 21.1-megapixel full frame 24 x 36mm CMOS sensor, DIGIC 4 imaging processor and significantly lower noise, with an expanded sensitivity range from ISO 50 to ISO 25,600.

“The anticipation surrounding the launch of this camera model has exceeded our greatest expectations, and we believe our loyal customers will be awed by the level of innovation and features built into the new EOS 5D Mark II Digital SLR. Once they have the chance to experience the camera, we believe they will agree that it was worth the wait,” stated Yuichi Ishizuka, senior vice president and general manager, Consumer Imaging Group, Canon U.S.A.

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Posted on Wednesday, September 17, 2008 at 08:02AM by Registered CommenterJohn Thawley in Product Announcement | Comments Off

Canon U.S.A. Combines Advanced Technology With a Professional Style Design In Its Latest Addition of High-End G-Series Cameras

Canon PowerShot G10 Digital Camera, the Flagship of the PowerShot line, Boasts Uncompromising Specs and High-Quality, Making It a Must-Have for the Advanced Amateurs

LAKE SUCCESS, N.Y., September 17, 2008 – Canon U.S.A., a leader in digital imaging, today announced the newest addition to its top-of-the line PowerShot G-series digital cameras.  The PowerShot G10 digital camera offers serious amateur shooters and professional photographers several essential ingredients for a flagship model, including Canon’s new DIGIC 4 image processor, 28mm Optical Image Stabilized lens and RAW mode.  This trilogy of style, performance and image quality is an ideal professional complement for anyone seeking the photo quality of a DSLR, combined with the convenient size of a point-and-shoot.

Powershot G9 Successor - New Powershot G10

As the successor model to the popular PowerShot G9 digital camera, the PowerShot G10 digital camera is loaded with Canon’s latest technologies, including a long-anticipated 28 mm wide-angle lens with 5x optical zoom, 14.7 megapixels and 3.0-inch Pure Color LCD II screen. 

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Posted on Wednesday, September 17, 2008 at 07:58AM by Registered CommenterJohn Thawley in Product Announcement | Comments Off

LEICA M8.2

Evolution of the LEICA M8 digital rangefinder camera

    * New metal blade focal plane shutter
    * Ultra scratch-resistant sapphire crystal as coverglass
    * New snapshot mode
    * Quick override setting
    * Leica dot and accessory also in black
    * Robust “vulcanite“ finish
    * New compact charger


The new LEICA M8.2 is a significant development of Leica Camera AG’s German-made digital rangefinder camera for professionals. While important LEICA M8 attributes such as discretion, intuitive work and robustness have been further improved, the new model retains the key characteristics of the Leica reportage camera such as the compact shape, the exceptional image quality in connection with Leica M lenses and the unique picture composition with the Leica rangefinder that show it to be a genuine M camera. The LEICA M8.2 complements the M8, and many elements of the M8.2 can be integrated into the M8 if desired. With this parallel marketing, Leica Camera AG is underlining yet again the full system compatibility and high value retention of its M series.

The LEICA M8.2 integrates a new extra-quiet, low-vibration metal blade focal plane shutter which allows the photographer to determine the right moment for cocking. This brings the digital LEICA M8.2 extremely close to the ideal of the famous rubber cloth focal plane shutter of its analog sisters. Responding to the request of many professional photographers, the new black model has been given an even more inconspicuous design: the Leica dot and the accessory shoe now blend in with the color of the camera. The black version of the camera boasts a new extra durable high-quality deep black finish.

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Posted on Sunday, September 14, 2008 at 09:19PM by Registered CommenterJohn Thawley in Product Announcement | Comments Off

LEICA D-LUX 4

The first digital Leica compact camera with system character
The LEICA D-LUX 4 introduced by Leica Camera AG, Solms is a compact digital camera with powerful optics and a comprehensive range of settings. What’s new about this camera is the wide range of accessories for additionally widening its photographic potential, offering the sophisticated user even more possibilities for creative photography. With its 1/1.63“ CCD image sensor, which is unusually large for this class of camera, the LEICA D-LUX 4 produces images of superlative quality.

The LEICA D-LUX 4 sports a high-speed LEICA DC VARIO-SUMMICRON 5.1-12.8 mm f/2.0- 2.8 ASPH. lens with a focal length range of 24 to 60 mm in 35 mm format. Apart from the particularly high speed, it is the ultra short initial focal length of 24 mm that opens up new creative opportunities in landscape, architecture, travel and reportage photography, for example. Its high speed also makes the LEICA D-LUX 4 ideal for available light exposures. Whether in poor light or for selective use of field depth, the lens of the LEICA D-LUX 4 gives the photographer scope for highly individual picture composition. An integrated image stabilizer reliably protects against camera shake in all photographic situations, even in difficult light conditions.

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Posted on Sunday, September 14, 2008 at 09:16PM by Registered CommenterJohn Thawley in Product Announcement | Comments Off

LEICA C-LUX 3

Stylish and compact high performer: LEICA C-LUX 3 – the exclusive Leica digital camera for carefree photography

The LEICA C-LUX 3 by Leica Camera AG, Solms, is a new elegant and high-performance digital camera from the Leica C-Lux line. The slimline compact camera offers super easy operation and a clearly structured menu for carefree photography. The LEICA C-LUX 3 has a strikingly clear design that concentrates on the essentials: capturing and reproducing images. This means that the LEICA C-LUX 3 can be used more quickly and flexibly than many other models in those all-decisive moments. The user is not distracted by elaborate menus and is free to react much more spontaneously. The stylish digital camera LEICA C-LUX 3 is available in the timelessly elegant colors black and white. The color-coordinated cases of high-quality leather are a fashionable accessory that make the camera a stylish companion.

Compared to the predecessor model, the LEICA C-LUX 2, the 10.1 pixel LEICA C-LUX 3 offers many technical improvements. Its powerful zoom lens LEICA DC VARIO-ELMARIT 4.4-22 mm f/2.8-5.9 ASPH. provides a wide focal length range from 25 to 125 mm (35 mm format), delivering stunning photos in true-to-nature color from wide-angle to telephoto. Starting at a focal length of 25 mm, the high-speed optics offer a virtually unique wide angle for this class of camera which is particularly useful for space-grabbing shots. Whether for landscapes, architecture photography, interior views or group photos, the LEICA C-LUX 3 can capture the whole spread of the subject due to its double-sized image field. Another new feature is the 5x optical zoom that significantly enlarges the camera’s telephoto range.

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Posted on Sunday, September 14, 2008 at 09:14PM by Registered CommenterJohn Thawley in Product Announcement | Comments Off

LEICA ELMAR-M 24 mm f/3.8 ASPH.

Leica Camera AG, Solms is adding an ultra-compact wide-angle lens to its range of short focal length lenses for the Leica M system. The new LEICA ELMAR-M 24 mm f/3.8 ASPH. combines high imaging performance with an extremely wide angle of view, making it the ideal standard wide-angle lens for the digital LEICA M8 models. The lens can also be used on all analog Leica M models, of course.

With its focal length of 24 mm, the LEICA ELMAR-M 24 mm f/3.8 ASPH. is particularly suitable for photojournalistic reportage and architecture photography when utilizing the full 24x36 mm picture format. Used on the digital LEICA M8 models, an equivalent focal length of 32 mm is obtained due to the slightly smaller image sensor. This extremely practical focal length enables a wide spectrum of applications extending from true-to-life portraits to landscape and architecture photography. The initial aperture of 3.8 can be used unrestrictedly as contrast and detail rendering are already excellent at this setting. Stopping down is practically only necessary for increasing the field depth. Stopped down to medium values, the field depth range is so great that entire landscapes can depicted in sharp focus. As precise focusing is not essential in this case, the M camera is quicker than any camera with automatic focus. The LEICA ELMAR-M 24 mm f/3.8 ASPH. is therefore ideal for use in combination with the snapshot mode of the new LEICA M8.2.

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Posted on Sunday, September 14, 2008 at 09:12PM by Registered CommenterJohn Thawley in Product Announcement | Comments Off

LEICA NOCTILUX-M 50 mm f/0.95 ASPH.

The world’s fastest aspherical 50 mm lens

The new LEICA NOCTILUX-M 50 mm f/0.95 ASPH. launched by Leica Camera AG, Solms, represents a new milestone in lens design. It is the successor of the famous NOCTILUX-M 50 mm f/1 marketed by Leica for over 30 years from 1975 onwards. Thanks to state-of-the- art optical and mechanical technology Leica has now been able to make substantial improvements to the predecessor product. It has even been possible to “break the optical sound barrier” of lens speed 1:1.

The LEICA NOCTILUX-M 50 mm f/0.95 ASPH. offers a unique performance spectrum: A noticeably higher lens speed has been achieved without any major alterations to the size of the lens. The characteristic rendering of the previous 50 mm f/1, valued by many users as a means of creative photography, has been retained with extremely shallow depth of field at full aperture. What is new is that when stopped down, the lens performs comparably with the LEICA SUMMILUX-M 50 mm f/1.4 ASPH. launched in 2004 and meanwhile regarded as the best standard lens ever produced. On top of this, the vignetting and distortion values have again been improved on the predecessor model.

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Posted on Sunday, September 14, 2008 at 09:10PM by Registered CommenterJohn Thawley in Product Announcement | Comments Off
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