JULY 27 2006 , LONDON , UK – Casio Electronics Co. Ltd., and its parent company, Casio Computer Co. Ltd., announced today the release of the Exilim ® Zoom EX-Z700, the latest addition to its stylish series of Exilim digital cameras. This newest member of the Exilim family combines the high-resolution performance of an effective 7.2 megapixels with Casio’s Super Bright LCD for easy viewing in broad daylight.

The EX-Z700’s Super Bright LCD is both big and bright: the 2.7 inch screen with 1200cd/m 2 brightness is easy to see, even on a sunny day. At 7.2 megapixels, the high-performance EX-Z700 ensures crystal-clear image output for both printing and screen, delivering extraordinary photographic detail. The long-life battery packs enough power for around 460 still images on a single charge, and the camera comes with Casio’s Anti Shake DSP to reduce photo blur due to shaky hands or moving subjects. All in all, the EX-Z700 strikes an extremely attractive balance between slim, stylish looks and high-performance functionality. It also adds brand new picture-taking functions in BEST SHOT mode.

New BEST SHOT modes

Auto Framing – Casio’s new Auto Framing mode keeps dynamic subjects like playful, active children at the centre of the photograph, solving one of photography’s most perplexing challenges. This original new function is based on Casio-developed “auto-follow” technology for tracking the movement of photo subjects. In Auto Framing mode, a thin, outlined frame appears on the LCD, centred on the moving subject of the photo. The area within the frame indicates the image that will be saved when the shutter is fully depressed.

Layout Shot – With new Layout Shot mode, photographers can combine multiple shots of friends taken with the same scenic backdrop into a single collage, or even mix shots with different compositions to create a single artistic layout. Users simply select one of two predefined layout templates, then take two or three photographs, and save the results to create a single composite image. Layout Shot delivers a whole new way to enjoy expressive photography.

Key features for superior performance

•  7.2 million effective pixels; 3x optical zoom

•  Large 2.7 inch LCD with a brightness of 1200cd/m 2 * 1

•  Takes up to 460 still images on a single charge of the long life battery* 2 (CIPA standard)

•  Anti Shake DSP for reducing photo blur due to shaky hands or moving subjects

•  BEST SHOT modes deliver great photo results simply by selecting one of 37 sample images to represent the current photo scene


The Casio Exilim EX-Z700 will be available in silver and gunmetal in the UK and Eire from August 2006. Visit http://www.casio.co.uk/for more information.