Red Digital Cinema drops a bombshell on the DSLR market - Red Digital Cinema turn their attentions to the photography market.

Jim Jannard the founder of Red Digital Cinema Company made a post in his companies forums that could make DSLR makers sweat.

The Red Digital Cinema Company, the team who turned the digital cinema industry on it’s head by creating the best camera with the best digital sensor in the industry and making it entirely upgradable, have now turned their attentions to the photography market.

According to a post made my Jim Jannard Red plan to release a Digital Still and Motion Camera towards the end of 2009 and he believes it will replace DSLRs.

We believe, and are developing for late 2009, a replacement for DSLRs. Currently, we call it a DSMC (Digital Still & Motion Camera).

While (insert code name) is not a replacement for Epic or Scarlet, it is strategically targeted at the DSLR space. As Nikon and Canon release their 720P and 1080P, respectively, DSLRs with video capture… RED has a more advanced view of the future. We look forward to rapidly pushing the “big guys” along in feature sets and capabilities.

RED firmly believes in higher resolution, higher S/N, higher DNR, higher frame rates, smaller bodies, more system flexibility, and many more options as we move forward in camera development.

The strength of RED is in our sensor development program, REDCODE, and having no legacy platforms to deal with. That left us free to explore, develop and prepare to deliver a new platform. DSMC.

We think all our customers already know what the future will bring. They are just afraid to wish for it for fear of disappointment. Fear not. Sleep tight. RED is awake.

More news about the camera is planned to be released at the beginning of 2009 but Automotive Photographers Network will keep an eye out for any news that is leaked before then.